Sport tourism is a fast-growing segment of offering new perspectives and supporting travelers’ behavior shift towards active living that boost for sustainable destinations. These interrelations between living, travelling, sport have powerful environmental, economic, social impact. Based on the recognized contribution in sustaining destinations, current paper aims to (a) explore state Adriatic–I...

This special issue of the Journal of Business Research deals with a wide range of marketing research subjects. The papers pertain to the marketing–sales relationship, sport participants' satisfaction, importance–performance analysis, country of origin, internet banking, tourism and travel, and management leadership style. The ten papers in this special issue were selected from the papers presen...

Sports event tourism has rapidly evolved into one of the most fashionable facets of the 21st Century. As a result, staging highprofile fixtures are increasingly being seen as a prominent method of strengthening a destination’s domestic and international image. Despite the plethora of academic interest in special event management, there remains an apparent lack of knowledge surrounding the role ...