BACKGROUND Industrial support of biomedical research may bias scientific conclusions, as demonstrated by recent analyses of pharmaceutical studies. However, this issue has not been systematically examined in the area of nutrition research. The purpose of this study is to characterize financial sponsorship of scientific articles addressing the health effects of three commonly consumed beverages,...

For sponsors, the essence of commercial sponsorship is the right of being associated with the sponsored organisation, which can later be leveraged for branding purposes. The branding power of sponsorship relies on its associative power, and consumers learn sponsorship in two qualitatively distinctive ways: evaluative conditioning and predictive learning. These two processes can lead to differen...

s ...........................................................................................13 Plenary Presentation ~ Patrick DeCorla-Souza ............................21 Plenary Presentation ~ Terry Friesz ..............................................22 Plenary Presentation ~ Timothy Hau ............................................25 Plenary Presentation ~ Donald Hearn .........................

Online registration available here [4]. Online registration closes Monday, 20 April 2015. Offline registration available here [5]. Education course description available here [6]. View prices here [7]. Exhibitor Information available here. [8] Sponsorship opportunities available here [9]. *Internet sponsorship opportunity available*.

Online registration available here [4]. Online registration closes Monday, 20 April 2015. Offline registration available here [5]. Education course description available here [6]. View prices here [7]. Exhibitor Information available here. [8] Sponsorship opportunities available here [9]. *Internet sponsorship opportunity available*.

BACKGROUND Health message sponsorship at community sport and arts events is an established component of a health promotion settings approach. Recent increases in commercial sponsorship of sport and community events has swelled competition for consumer attention and potentially reduced the impact of health message sponsorship. The purpose of this study was to evaluate awareness, understandings a...