The authors propose an approach to assessing the social efficiency of small and medium businesses relevant in context current risks entrepreneurial activity. article gives author’s interpretation concept business, where considerable role is assigned corporate responsibility as element efficiency. analyze key activity that affect describe connection such with communication various actors busines...

The purpose of this paper is to analyse the main scientific methods studying informational impact in social networks and analysis views leading scientists regarding coverage phenomenon.
 methodology. Methods research that allow solve tasks achieve goal were historical approach, terminological analysis, content synthesis, empirical method (observations).
 results. article highlights ke...