Traumatic experiences - such as combat, living in a conflict country or war-torn nation, or experiencing a violent crime or natural disaster - change social relationships and may also influence a life-time of consumer relationships with brands and shopping. Our focus on this previously overlooked area is centered on an analysis of the long-term shopping habits of 355 combat veterans. We show th...

One of the most exciting aspects of electronic shopping environments (such as online stores) is that they allow firms to create personalized customer interfaces. That is, user interfaces of commercial web sites can be designed to be adaptive to the specific interests, needs, and preferences of individual shoppers at particular points in time. In principle, such personalization can yield a uniqu...

Most online shops do not provide advisory services that take advantage of expert product knowledge. Therefore, consumers may spend a higher search effort than necessary to find products that serve their needs. This study investigates to what extent an ontology-based, “advisory” navigation menu can decrease a consumers’ search effort. For this purpose, we conducted a laboratory experiment with 1...

Abstract Background The car has so far played an important role for transporting goods. However, new services emerging from e-commerce may increasingly reduce its relevance as the of goods might no longer be a reason use. As result, or delivery by third-parties can function potential supplement car-free households and support lifestyle. To assess this potential, appropriate segmentation to subg...

This paper presents an agent-based model to address the pedestrian route choice problem in shopping malls. Route choice in shopping malls may be defined by a number of causal factors. Shoppers may follow a pre-defined schedule, they may be influenced by other people walking, or may want to get a glimpse of a familiar shopping. The route choice process assumes that the cost of each route can be ...

With the rapid development of world economy and progress modern science technology, e-commerce has gradually spread to public. For online shopping platform, number stores increased rapidly, especially so in recent years. Mastering rules customers’ behavior will help stand out amidst such a fiercely competitive environment. Taking cosmetics industry as an example, this paper studies purchase pla...