Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers?  Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception?  Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic ...

INTRODUCTION The Food and Drug Administration mandated that food products list the amount of trans fat per serving on nutrition facts labels by January 1, 2006. There have been no coordinated efforts to raise awareness about trans fat since the policy went into effect, but news coverage may promote informed decisions about food purchases. This paper assesses whether news coverage influenced sal...

OBJECTIVE To provide evidence on recent trends in: (1) market exclusivity periods (MEPs, the time between launch of a brand-name drug and its first generic competitor) for new molecular entities (NMEs); (2) the likelihood and timing of patent challenges under Paragraph IV of the Hatch-Waxman Act; and (3) generic drug penetration. METHODS IMS Health National Sales Perspectives data were used t...

In this paper we test the hypothesis that the economic transition toward a market economy increases the efficiency of firms. We study 32 Polish electricity distribution companies between 1997-2002, by applying common benchmarking methods to the panel: the nonparametric data envelopment analysis (DEA), the free disposal hull (FDH), and, as a parametric approach, the stochastic frontier analysis ...

Closed loop medication (CLM) is an electronic supported medication management process. In addition to reducing errors, the approach provides better documentation, better traceability and better support for evaluating efficacy. Commonly today, medication information is registered in many standalone systems and manual transfer between these represents a risk of human error. To be able to discuss ...

We evaluate the performance of an information aggregation mechanism (IAM) implemented inside Intel to forecast unit sales for the company. Developed, refined and tested in the laboratory using experimental methods, the IAM is constructed from institutional features that improve performance and overcome barriers to successful applications of other information aggregation methods. Its implementat...

The sales proceeds are the most important factors for keeping alive profitable companies. So sales and budget sales are considered as important parameters influencing all other decision variables in an organization. Therefore, poor forecasting can lead to great loses in organization caused by inaccurate and non-comprehensive production and human resource planning. In this research a coherent so...