in the books written on rhetorics, figures of speech, and literary terms one may find different non-systematic classifications of puns. some of these methods have been translated from the arabic literary texts. some other classifications are based on phonetics and phonology. in this research after surveying the common methods of classification, it has been tried to put forward certain new scien...

We examine the rhetorical strategy of architects in widely available architectural texts, to identify what words are available for use in the cultural register. Our results show that these cultural register texts use distinct but related rhetorics; vocabularies of competency that are revealed through clusters of keywords and which capture institutional logics of business, profession and state. ...

In this chapter, we argue that the process of scientific discovery is in many ways similar to the process that the layperson uses to learn and evaluate predictive relationships, with the point that that these techniques should be incorporated into models of scientific discovery. We review some findings that illustrate constraints on human learning and show how these findings manifest themselves...