T SOPHISTS are at dinner, and among them Athenaeus places Galen as well as the less identifiable physicians 'Daphnus of Ephesus' and 'Rufinus of Nicaea'.l The connection between rhetoric and medicine is in fact an old one, going back to the beginnings of both in the first sophistic period.2 We might expect, however, that the connection would be especially well marked in the second century A. D....

This article offers an approach to the general structure of the rhetoric in economy. In our case we adopted a perspective to study a particular aspect of the rhetoric that comes from the context of a particular controversy: the controversy on the advantages of the free commerce between Daly and Bhagwati. It is sustained that the positions in economy present with relative frequency interest conf...

At the same time, there is widespread political agreement on the need to better regulate to assure the quality of education and training. Indeed expressed concern over “shonky” operators and “ripoff” trainers including those that “milk” public grants, is strong indeed and has been a particular focus of recent political rhetoric. Quite unlike the rhetoric around “pink batts”, here the politician...

In this article I trace the historical development of Peirce’s semiotic rhetoric from its early appearance as a sub-discipline of symbolistic to its mature incarnation as one of the three main branches of the science of semiotic, and argue that this change in status is a symptom of Peirce’s broadening semiotic interest. The article shows how the evolution of Peirce’s theory of signs is linked t...

Despite fiscal stress, public confidence in the National Health Service (NHS) remains strong; privatisation has not hollowed out the service. But if long term challenges are to be overcome, pragmatism not rhetoric should be the guide.

Though political scientists generally understand the origins of native-born reactions to foreigners, less is known about how anti-immigrant contexts trigger a political response within immigrant groups. I address this question by studying the connection between xenophobic rhetoric and Latino politics. I claim that xenophobic rhetoric raises the salience of ethnic identity and impugns its worth....

Children’s language acquisition is normally explained either in biological, nativist or in functionalist and usage based terms. The main thesis of this article is that rhetorical terminology introduced by Aristotle is fruitful for our understanding of the development process children go through when learning language. Introducing rhetoric to descriptions of children’s language acquisition presu...

Ideologies use for their conservation and propagation persuasive methods of communication: Rhetoric. Rhetoric is analyzed from the semiotic and logical-mathematical points of view. The following hypotheses are established: 1) Language L is a self-explanatory system, mediated by a successive series of systems of cultural conventions. 2) Connotative significances of an ideological advertising rhe...