Electronic commerce (e-commerce) seems to be a powerful tool for retailers. In our paper we show, how leading Austrian retailers reply to the ‘electronic revolution’ by analysing their electronic channels (webpages). We refer in our paper to the e-commerce, to end-users and to the ecommerce efforts of stationary retailing companies. In a first step we have integrated e-commerce to the instituti...

In this paper, I discuss some reflections on the emerging literature multi- and omni-channel retailing. four important area’s of prior research briefly describe general findings. Next, consider three trends: 1) digital only, 2) Covid-19 effects 3) New Technologies. implications these trend for retailing provide ideas future trends.

Knowing consumers’ shopping paths is an essential part of successful retailing. Good space management requires accurate data about consumer behavior. Traditionally, these data have been collected through, for example, panel interviews, camera tracking, and in-store observation. Their nature is more or less subjective. Modern technology makes it possible to use more objective methods, such as wi...

Using data on mobile phone handset sales from a single retail store, we examine the impact of different retail responsibility designations and vertical contracts on seller service provision, firm profitability, and social welfare. During our sample, this store switched from retailer-managed retailing with linear pricing contracts to manufacturermanaged retailing with revenue sharing. We estimat...

Extensive integration of online and offline channels is often considered the preferable strategy for multi channel retailing. However, empirical findings contradict this assumption and show that retailers choose divergent multi channel strategies. In this paper, we present a model of strategic channel alignment and define four alignment perspectives that can help to reconstruct and interpret de...

The development of electronic retailing as a new retail marketing channel based on the Internet appears in contemporary theory and practice. In such market conditions, there is research problem which level increasing concentration competition impact retailing. aim to prove this paper determine whether traditional influences share total revenue. Danube region countries are chosen because differe...