Humans use two distinct cognitive strategies separately to understand and predict other humans' behavior. One is mind-reading, in which an internal state such as an intention or an emotional state is assumed to be a source of a variety of behaviors. The other is behavior-reading, in which an actor's behavior is modeled based on stimulus-response associations without assuming internal states beh...

Absrtact: The objective of this paper was to detect the food label reading habit of consumer according to consumer age. Author of this paper has adopted five variables with independent and dependent status. Four variables were independent like reading complete food label, reading manufacturing date, reading expire date and reading ingredients. One variable was dependent like influence on purcha...

In current study we examine how letter permutation affects in visual recognition of words for two orthographically dissimilar languages, Urdu∗ and German. We present the hypothesis that recognition or reading of permuted and non-permuted words are two distinct mental level processes, and that people use different strategies in handling permuted words as compared to normal words. A comparison be...

We investigate the dynamics of blog reading behavior of employees in an enterprise blogosphere. A dynamic model is developed and calibrated using longitudinal data from a Fortune 1000 IT services firm. We identify a variety-seeking behavior of blog readers where they frequently switch from reading on one set of topics to another dynamically. Our results indicate that this switching behavior is ...

The present study set out to personalize a digital library aimed at new parents by reordering articles to match users’ inferred interests. The interests were inferred from reading behavior as well as parenting styles measured through surveys. As prior research has shown that parenting styles are related to how parents take care of their children, these styles are likely to be related to what co...