The wine market is a mature strongly affected by favorable or unfavorable developments in the eating habits and purchasing behavior of consumers. In order to establish promotion policies priority marketing strategies, it would be profile consumer from target group for which assortment placed on intended. study objectives focused main preference characteristics wines alcoholic beverages consumpt...

buyer commitment to an exchange relation is a key issue in industrial marketing. commitment to an exchange has several benefits for buyer and seller such as increasing exchange efficiency, decreasing exchange cost and uncertainty. this article investigates commitment in b2b relationships from perspective of purchasing department managers. in the present study the satisfaction effects of purchas...

The goal of point-of-purchase (POP) nutrition information is to help consumers make informed, healthful choices. Despite limited evaluation, these population-based approaches are being advocated to replace traditional, more expensive, individual behavior-change strategies. Few studies have examined the effect of POP information on buying patterns of college students, a group with high obesity r...

Given the importance of parental influence on children's eating habits, we explored perceptions of parents of overweight (body mass index-for-age percentile ≥85%) preschoolers (3-5 years) and overweight school-aged children (6-12 years) regarding challenges in promoting fruit and vegetable intake and how they and other family members influence their overweight children's dietary habits. Focus g...

Objective A great number of customers spend much more time than expected on shopping because of a lot of reasons like variety in products. Thus, they may feel confused and disappointed. Such confusion can influence purchasing procedure and determine purchasing behavior. Such customers fail to purchase wisely and may face difficulty choosing appropriate and reasonable products. However, if the ...

The development of green agricultural products is the best choice to reduce safety risk products. At same time, it can protect health consumers, and key promote market stimulate consumers' demand for prospect mainly depends on consumers. Therefore, focus research main body demand, that is, motivation consumers buy. By analyzing limiting factors consumption in China, formation promoted. survey r...

Food choices influence the health of individuals, and supermarkets are place where part world population makes their food on a daily basis. Different methods to purchasing habits used, from promotions location. However, very few supermarket chains use social norms, human need conform perceived behavior group, increase healthy purchase habits. This research seeks understand how norm nudge, messa...