The aim of this paper is to determine Korean consumers’ valuation for domestic rice and imported rice from China and the US. Using revealed preference data from random nth price auction mechanism, our results generally suggest that consumers’ willingness to pay (WTP) for domestic rice is higher than the WTP for imported rice. Results also suggest that while country of origin and food miles info...

Private provision of public goods has been investigated by many theoretical frameworks and experiments, most of which are difficult to apply in practice, let alone implement in the public sector. In this paper we offer a theoretical analysis of a Swedish government project's cost-sharing mechanism, which gave participants incentives to misrepresent their willingness to pay (WTP), some to unders...

This paper attempts to examine and measure ostomates’ preferences for improvements in ostomy pouches. Described are the study design, elicitation procedure and resulting preference structure of the Swedish ostomate sample. The method used to elicit the preferences is a Discrete Choice Experiment (DCE), where respondents are asked to choose between alternatives in choice sets. Each alternative i...

Ticket pricing in professional sports is transitioning from a cost-based to demand-based approach. It has been argued that consumer perceptions of fairness regarding demand-based ticket pricing could influence purchase decisions. Perceptions of unfair pricing practices can lead to dissatisfaction and negatively affect purchase behavior. However, familiarity with demand-based pricing strategies ...

Analyzing purchase history of customers enables us to discover valuable knowledge that is helpful for developing effective sales promotion. In this respect, we shall introduce a new notion, association strength, defined for purchase history which quantitatively evaluates brand loyalty and brand switching behavior among several competing brands in certain commodity categories. We shall present t...

Online marketers want to present potential customers with the right information at the right time. Decisions about what information to present are typically made before the customer has visited a web site, using data such as purchase histories and logs of web pages visited (i.e., clickstream data). An alternative approach is to develop predictions about what information to present based on infe...

Dynamic ticket pricing (DTP), a new revenue management (RM) strategy in sport, has grown in popularity in response to the demand-based ticket resale market. Previous research has examined the relationship between the primary and secondary ticket market and determinants of price in a DTP environment. However, research has not focused on consumer perceptions of DTP or resale prices. The purpose o...

Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to reduce uncertainty through experience, and make optimal advance purchase decisions. Applying the model ...

Based on a large-scale, unique longitudinal dataset comprising more than 4m transactions, I first investigate drivers of customers’ point of sale choice (online vs. counter PoS). Second, I study which PoS yields higher purchase decision quality. I establish whether linkages hold across different customer segments and pricing contexts, and examine consumers’ learning effects over time. Third, I ...