This paper examines the effects of Web 2.0 experience, especially the social networking and interaction orientation factors, which are likely to influence online consumers’ purchase intention and buying behaviour. Based on theoretical foundations of what has been identified as Web 2.0 experience, this study proposes a research model consisting of these two factors acting as the main parameters ...

Smartphones are the most popular in use among younger generation, with 81% of young people having their own phones. Smartphone technology, its high functionality, certainly change behavior people, especially adults as frequent smartphones at this time. From findings adult and increasingly competitive issues between brands smartphones, research will identify intentions purchasing smartphones. re...

Innovation in technology has enhanced many fields. The sector which is highly influenced by technological development online retailing. rapid spread of E-Commerce provides great benefits both for consumers and sellers. On the other side, complexity marketplaces produces new issues challenges. These escalating concerns about can restrict its growth discourage from performing activities. This pap...