introduction: patients are recently more aware and conscious. this is because of the belief that a high level of quality can translate into patient satisfaction. this is critical for healthcare providers as they deal with life. this recognition by both the service provider and service receivers made the government to establish units of service commission (servicom) in each of the governmental a...

Recently, various suggestions have been made to respond to the increasingly great shortage of organs by paying for them. Because of the undesirable side effects of such approaches (commodification, injustice, and costs), a communitarian approach should be tried first. A communitarian approach to the problem of organ shortage entails changing the moral culture so that members of society will rec...

This study aims to find an effective method of expressing a message in public service ads by investigating whether or not a message framing type affects the outcome. Specifically, the study looks into the effects of messaging on organ donation by identifying how the type of message framing (positive vs. negative) and appeal type (rational vs. emotional) affect the attitude and behavioural inten...