This study aims to determine the promotion mix at Banjarmasin State Polytechnic Business Administration Study Program and find out obstacles faced efforts made related implementation of Promotional Mix. uses descriptive methods, data collection techniques used are interviews, observations documentation. While analysis technique is qualitative analysis.The results this indicate that in carrying ...

In this paper some extensions of the latent class (LC) approach are applied to analyze the Italian pharmaceutical market. This sector is characterized by a high level of competitiveness, more limited economic budgets than years ago and, at the same time, expensive sales and promotion activities; in this context, it is very important to know the reference market, so to design appropriate marketi...

INTRODUCTION Medical Education and Communication Companies (MECCs) represent approximately 21% of the providers accredited by the Accreditation Council for Continuing Medical Education (ACCME), yet relatively little is known about these organizations in the greater continuing medical education (CME) community. Two prior studies described them, but powerful changes in the regulatory environment ...

Potential Conflicts of Interest: Antonio G. Renta, MD, is a clinical cardiologist in private practice in Hato Rey, Puerto Rico, and has disclosed the following relevant financial relationships: Dr. Renta served as a speaker in a number of promotional scientific activities for the Merck, Forest, Boehringer, and Novartis pharmaceutical companies. He received payment for his participation in a cli...

specialist microfinance institutions (MFIs). The Central Bank of Sri Lanka (CBSL) has traditionally pursued an active "developmental" role in the microfinance sector, although this has been changing. It should further reduce its developmental activities by diluting its ownership of regional development banks and taking a less hands-on role in project implementation. Conversely, it would be appr...

OBJECTIVE Early contact of medical students with pharmaceutical promotion has been shown in many international studies. We assessed the frequency and places of contact of German medical students to pharmaceutical promotion and examined their attitudes toward pharmaceutical promotional activities. METHODS This cross-sectional survey was based on a self-developed questionnaire. It was distribut...

General Authority for Educational Buildings (GAEB) in Egypt is responsible for new construction and maintenance of the educational building [1]. According to the Sixth Five- Years Plan in Egypt, the program of educational structures includes new construction of about 2915 schools, with 39.8 thousand classes. Also, maintenance works for buildings about 1250 schools. These works needs a high budg...

This pilot study evaluated the effectiveness of various promotional activities in attempting to achieve a 10% or greater usage rate of public breath test machines by drivers with a BAC over .05 in licensed premises in Melbourne. The two levels of promotional activity undertaken were placement of posters and coasters in venues (Level A) and posters and coasters plus an inhouse promotional event ...