Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promotion mix dan brand trust terhadap keputusan konsumen pada produk indi Home di wilayah Ciputat. Metode dalam deskriptif kuantitatif dengan menggunakan regresi linier berganda, tahapan uji asumsi klasik (normalitas data, multikolinearitas heteroskedastisitas), koefisien determinasi, analisis berganda signifikan (t F). Hasil menunjuk...

Pasar elektronik (e-marketplace) memberikan paradigma baru bagi setiap organisasi bisnis dalam mengelola usahanya, termasuk UMKM pangan. Identifikasi perubahan yang diperlukan pada traditional marketing mix (4P) menjadi kebutuhan untuk membangun model sesuai relationship di e-marketplace. Penelitian ini bertujuan mengetahui pengaruh e-marketing (product, price, place, promotion) terhadap tingka...

Sales promotion is one of the key promotional mix elements that is commonly employed by firms that find themselves in very competitive industries like the telecommunication industry. The rationale behind the research was to establish whether sales promotion to any extent retains customers and to identify the perception of consumers on the benefits associated with sales promotion in the telecomm...

The study was a case study analysis about Thai Asia Pacific Brewery Company. The purpose was to analyze the company’s marketing objective, marketing strategy at company level, and marketing mix before liquor liberalization in 2000. Methods used in this study were qualitative and descriptive research approach which demonstrated the following results of the study demonstrated as follows: (1) Mark...

Consumption of restaurant food and beverage products high in fat, sugar and sodium contribute to obesity and non-communicable diseases. We evaluated restaurant-sector progress to promote healthy food environments for Americans. We conducted a desk review of seven electronic databases (January 2006-January 2017) to examine restaurant strategies used to promote healthful options in the United Sta...

The business performance and economic profit of the firm can be summarized in market share. One of the most important aims of firms is to enhance market share to achieve greater scale in its operations and improve profitability. Due to this, managers always want to expand their market share. Market share responds to elements of marketing strategy and one of the important items that affect marke...

Under the trend of globalization and advancement of information technology, the operational patterns and industrial environments have changed, hence, traditional industries are facing the impact of the new era. Sustainable operation thus becomes their priority concern. This study treated consumers of traditional industries as subjects, and Buddhist Systems Methodology (BSM) and the quantitative...

BACKGROUND Workforce shortages in Australia are occurring across a range of health disciplines but are most acute in general practice. Skill mix change such as task substitution is one solution to workforce shortages. The aim of this systematic review was to explore the evidence for the effectiveness of task substitution between GPs and pharmacists and GPs and nurses for the care of older peopl...

This study aims to determine the effect of marketing mix variables on consumer satisfaction Bakso Boedjangan Bogor. type research is quantitative. The sampling technique used accidental with a total sample 96 consumers who consumed regression equation in this multiple linear which test independent dependent variable. results goodness fit show that an explanatory variable for satisfaction. hypot...