We study price personalization in a two period duopoly with vertically differentiated products. In the second period, firm not only knows purchase history of all customers, as standard Behavior Based Price Discrimination models, but it also collects detailed information on its old using to engage personalization. The analysis reveals that there exists natural market for each firm, defined set c...

Professors Nasser and Turcic designed a model using game theory to analyze different types of firms, their supply chain options, and the choices they make when it comes to controlling output. Firms fall into one of three categories based on product differentiation in their industry: low, intermediate, or high product differentiation. Findings show that competing firms in an industry with low pr...