despite the passage of 9 centuries of elaborative metaphor mentioning in persian rhetoric, the antecedents’ sayings already look repetitive and it is considered as one of metaphor tools in the most up-to-date points of view. criticizing the reports of experts and analyzing 13 different structures, a new research has been carried out in present essay. it finally ends with its aesthetic applicati...

There are three major issues which crop up in the discussion of metaphor among philosophers of language. They are: whether metaphor is cognitive, whether it is descriptive, and whether it is innovative. Those who deny that metaphor is cognitive are a group more often imagined than encountered, but if they existed they would consign the study of metaphor to affective stylistics, stressing the or...

Conceptual Metaphor Theory (CMT, Lakoff & Johnson 1980; Lakoff, 1983, 1987, 1993, 2008, 2009), the most prominent cognitive approach to metaphor comprehension, argues that the nature of interconnections within the conceptual system is inherently metaphoric-analogical and that systematic patterns in linguistic metaphor reveal these cognitive interconnections. Relevance Theory (RT, Sperber & Wils...

This study investigates and compares the conceptualization of death euphemism in English and Arabic as embodied in various euphemistic metaphors using the Conceptual Metaphor Theory initiated by Lakoff and Johnson (1980, 2003). It has been found, based on 442 euphemistic expressions in both languages (192 from Arabic, and 250 from English) that both languages use 10 strikingly similar complex c...

BACKGROUND The Quebec primary health care delivery system has experienced numerous reforms over the last 15 years. In this study, we sought to examine how managers and primary care providers made sense of the creation of successive new primary care organizational forms. METHODS We conducted a longitudinal qualitative case study in a primary care practice group located in Montreal, Quebec, for...

One of the elements in Persian poetry and sonnets (Ghazal) is penname, which in addition to marking poetry in the name of the poet, sometimes has an amphiboly to another means; but in the poetry of poets such as Hafez - which have a special and coherent intellectual system - in the form of a main metaphor or central metaphor, penname is involved in determining their intellectual system. In this...

Metaphor recognition presents a computational challenge, in part due to metaphoric deviation from literal thinking, and also because of a metaphor’s various linguistic expressions. This article forwards a new computational method, an integrated treatment of metaphor recognition from the computational perspective, which recent related studies have not entirely addressed. The authors differentiat...

In this paper we propose that a metaphor can be used to represent domains that are not easily quantifiable. Formal representation of the metaphor then can be used as an interface to communicate information about those domains between the human and the computer at a cognitive and visual level. We propose a model, which uses the metaphor of a human face as an interface data formatting system for ...

Despite the increased salience of metaphor in organization theory, there is still very little conceptual machinery for capturing and explaining how metaphor creates and/or reorders knowledge within organization theory. Moreover, prior work on metaphor has insufficiently accounted for the context of interpreting a metaphor. Many metaphors in organization theory, including the ‘organizational ide...

This article addresses the question of how metaphor works and illustrates this with an explication of the ‘organization as theatre’ metaphor. It is argued that the so-called comparison account of metaphor that has dominated organization studies to date is flawed, misguided, and incapable of accounting for the fact that metaphors generate inferences beyond the similarities required for comprehen...