نتایج جستجو برای: pricing strategy
تعداد نتایج: 370305 فیلتر نتایج به سال:
For the Small and Medium-Sized Manufacturers who are in the weak position in dual-channel marketing, they are often faced with channel price conflict. Therefore, it is necessary for the Small and Medium-Sized Manufacturers to formulate effective pricing strategies. This paper modeled pricing strategies for two scenarios, which involved the manufacturer and retailer make decisions individually a...
Virtually all manufacturing and service industries are susceptible to periods of supply and demand mismatches. Due to capacity limitations and demand uncertainties, firms producing multiple products may frequently encounter instances where one of their products faces shortages while the other has excess inventories. In order to alleviate the level of such inventory mismatches, several tools may...
Designing a global pricing strategy for a new pharmaceutical product has become increasingly difficult as geographic reference pricing and parallel trade have introduced global price interdependencies between different nations. What may have been an optimal pricing strategy in a single country may no longer be optimal when considering the international ramifications of this price. The prices se...
Textbooks present the three ‘degrees’ of price discrimination as a sequence of independent pricing methods. These textbook treatments consequently provide inadequate insight as to when a firm might adopt a particular pricing strategy. The paper describes an informationbased taxonomy of price discrimination, which can be used to teach monopolistic price discrimination in an integrated way. The p...
The business performance and economic profit of the firm can be summarized in market share. One of the most important aims of firms is to enhance market share to achieve greater scale in its operations and improve profitability. Due to this, managers always want to expand their market share. Market share responds to elements of marketing strategy and one of the important items that affect marke...
This paper analyzes the dynamic traffic assignment problem on a two-alternative network with one alternative subject to a dynamic pricing that responds to real-time arrivals in a system optimal way. Analytical expressions for the assignment, revenue and total delay in each alternative are derived as a function of the pricing strategy. It is found that minimum total system delay can be achieved ...
In an ad-hoc Grid environment where producers and consumers compete for providing and employing resources, trade handling in a fair and stable way is a challenging task. Dynamic changes in the availability of resources over time makes the treatment yet more complicated. Here we employ a continuous double auction protocol as an economic-based approach to allocate idle processing resources among ...
Software pricing has traditionally been focused on the vendor’s internal business objectives of covering costs, achieving specified margins, and meeting the competition. Pricing methods such as flat price, tiered pricing, MIPS-based, usage-based, per user, per seat, and pay as you go, are often tactical in nature and easily matched by competitors, which can undermine profitability by accelerati...
We consider the problem of a firm selling multiple products that consume a single resource over a finite time period. The amount of the resource is exogenously fixed. We analyze the difference between a dynamic pricing policy and a list price capacity control policy. The dynamic pricing policy adjusts prices steadily resolving the underlying problem every time step, whereas the list pricing pol...
The extensive adoption of uniform pricing for branded variants is a puzzling phenomenon considering that firms may improve profitability through price discrimination. In the paper, we incorporate consumers' concerns of price fairness into a model of price competition and show that uniform price for branded variants may emerge in equilibrium. Interestingly, we find that uniform pricing induced b...
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