The affective component of Subjective Well Being refers to the emotional evaluations people make regarding day-to-day life events. These responses can be categorized into two: Positive affect and Negative affect. usually indicate that is going well, everything as expected; negative indicates opposite. Despite immense number instruments scales currently exist around this topic, there’s still roo...

entrepreneurs use decision heuristics in lots of their business-related decisions. one of the most important heuristics is affect heuristic which is of paramount importance in entrepreneurs’ decision making. also, entrepreneurial marketing behavior is one of the most important entrepreneurial characteristics which is influenced by entrepreneurial mindset, decision making and thought. the paper’...

Objective: The purpose of this study was to examine the relationship between positive affect, negative affect, rumination and depression, and to explore the mediating role of rumination between positive and negative affect and depression.  Methods: A cross-sectional study was conducted involving 249 students, selected by convenience sampling method. All the participants completed positive...