“We try never to forget that medicine is for the people. It is not for the profits. The profits follow.”1 This noble mantra is longforgotten in today’s world of extreme pharmaceutical marketing tactics, which are frequently deceptive and supported by biased information. Pharmaceutical manufacturers often appear to forget their moral purpose and instead engage in the hard sell, stopping at nothi...

In today's complex, dynamic and constantly changing environment, companies need to design and take systems and methods that can help them adapt themselves to the changeable and dynamic situation of competitive markets, and therefore improving marketing performance and generally the company’s performance. In this regard, business intelligence systems as a new method and tool can be considered as...

Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutical company in two studies. The findings of studies analysis can be used for developing marketing s...

Department of Pharmaceutical Candidate OptimizationMetabolism and Pharmacokinetics (M.O.), Department of Pharmaceutical Candidate OptimizationDevelopment Biotransformation (M.Y., M.Z., W.L., W.G.H.), SV Life Sciences LLC, Foster City, CA (A.K), Duck Flats Pharma, Elbridge, NY (B.Kop.), Department of Global Marketing (B.Kom.), Department of Discovery Medicine and Clinical Pharmacology (S.K.), De...