In today's complex, dynamic and constantly changing environment, companies need to design and take systems and methods that can help them adapt themselves to the changeable and dynamic situation of competitive markets, and therefore improving marketing performance and generally the company’s performance. In this regard, business intelligence systems as a new method and tool can be considered as...

Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutical company in two studies. The findings of studies analysis can be used for developing marketing s...

Department of Pharmaceutical Candidate OptimizationMetabolism and Pharmacokinetics (M.O.), Department of Pharmaceutical Candidate OptimizationDevelopment Biotransformation (M.Y., M.Z., W.L., W.G.H.), SV Life Sciences LLC, Foster City, CA (A.K), Duck Flats Pharma, Elbridge, NY (B.Kop.), Department of Global Marketing (B.Kom.), Department of Discovery Medicine and Clinical Pharmacology (S.K.), De...

BACKGROUND Despite regulatory restrictions, off-label marketing of pharmaceutical products has been common in the US. However, the scope of off-label marketing remains poorly characterized. We developed a typology for the strategies and practices that constitute off-label marketing. METHODS AND FINDINGS We obtained unsealed whistleblower complaints against pharmaceutical companies filed in US...

tives have incentives to “oversell” their products. But they also benefit by providing truthful information about their drugs’ benefits. In analyzing the effects of sales and promotion efforts, it is important to consider both the positive and negative aspects of drug marketing. There is a substantial literature in medical journals examining the marketing and promotional efforts of pharmaceutic...