background: ethical leadership represents the leader's proactive efforts to influence followers' ethical and unethical behavior and follower work attitudes such as perceived organizational support, affective commitment and normal behaviors. the purpose of this research was to test the relationship of ethical leadership and ethical context with affective commitment that mediating the r...

This study uses the relationship marketing theory of commitment and trust as a framework to investigate the issue of student retention in business schools. Structural equation modeling was used to examine relationships specified by Morgan and Hunt's (1994) theory of relationship marketing. Students' commitment to the business schools were determined by perceived benefits of attending the school...

The goal of this paper is to put forth the ethical challenges in field marketing communication Indian real estate industry. It necessary understand concept ethics which organization and managers adopt. This explores existing studies reports norms values for communication. codes regulations applicable industry are discussed extent it has relation with Further, endeavors analyze reasons behind ma...

OBJECTIVE To examine tobacco industry marketing of menthol cigarettes and to determine what the tobacco industry knew about consumer perceptions of menthol. METHODS A snowball sampling design was used to systematically search the Legacy Tobacco Documents Library (LTDL) (http://legacy.library.ucsf.edu) between 28 February and 27 April 2010. Of the approximately 11 million documents available i...

Innovation has become an increasingly important issue for tourism businesses. The goal of this study was to evaluate innovation in Web marketing by American convention and visitors bureaus and the contribution of website features to the overall success of their Web marketing programs. The results indicate that innovation in Web marketing has been limited in that the majority of the American CVB...

This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustainability policy, it works upon a limited range of behavioural ̳triggers‘. It focuses upon fear of penalty or desires for compliance, but individual behaviour is also affected by beliefs and values, and by perceived oppo...

OBJECTIVE To identify effective strategies for marketing pharmacist-provided medication therapy management (MTM) services to patients in a self-insured employer setting. DESIGN Qualitative study. SETTING University of Pittsburgh during March through May 2008. PARTICIPANTS 26 university employees taking at least one chronic medication. INTERVENTION Three focus group sessions were conduct...

Information has become a commodity, moving from place to place with little thought given to the ultimate value provided to consumers, business, and society. With advanced innovations in e-business, data warehousing, and data mining, it is becoming increasingly important to look at the impact of information use on individuals. This free flow of information within an organization and between diff...

Interaction of pharmaceutical companies (PC) with healthcare services has been a reason for concern. In medicine, awareness of the ethical implications of these interactions have been emphasized upon, while this issue has not been highlighted in dentistry. This study undertook a cross-sectional rapid assessment procedure to gather views of dentists in various institutions towards unethical prac...