“Organizational ambidexterity” has become an emerging research trend in both the organizational management and knowledge management field (Gibson & Birkinshaw, 2004; He & Wong, 2004). The central theme on organizational ambidexterity is about organizational capability to simultaneously deal with paradoxical or conflicting activities such as organizational alignment and adaptation; evolutionary ...

Within the realm of globalization of R&D, offshoring is a relatively recent and still emerging phenomenon. Rooted in the notion of comparative advantage, offshoring of R&D involves disaggregation and global distribution of the firm’s R&D value chain activities to leverage innovation capacity of low-cost countries. Characteristically different from marketand technology-seeking globalization of R...

This paper presents an empirical study to explore how firms invest in their IT infrastructure to support strategic flexibility. It investigates how IT infrastructure capabilities relate to strategic flexibility, how firms build flexibility into their IT investment decisions, and how the firms use IT to support strategic flexibility. Our cases indicate that different types of needed flexibility ...

This chapter describes marketing strategies in concept for wireless broadband services in the Sri Lankan market. It also emphasizes different technologies offering fixed and mobile broadband services. Wi-Fi services which are mentioned here has been on offer for few years but actual marketing of such services are not actively done in Sri Lanka. Various marketing strategies that could be used to...

Virtual organizations are perceived as a means for achieving flexibility. However, shared inter-organizational business processes may pose additional constraints on the internal processes of an organization and reduce their flexibility. The paper builds on a conceptual model of business processes in a virtual organization. The model aimes at identifying a minimal process definition to support t...

For organizations to flourish in a changing environment, their business processes need to be flexible. Designing flexible business processes is a challenge. We use Weick’s theory of organizing to propose some principles for designing flexible business processes and derive some requirements for business process and support system.

The purpose of this study is determine whether and how the flexibility of the workforce is affecting product innovation outcomes of firms responding to their changing environments. Drawing on the resource-based theory of the firm we contribute to the literature distinguishing human resource characteristics from human resource management practices and subdividing the characteristics into functio...

The paper considers two issues of business process flexibility; first, the fit between organizational structure and organizational processes and, second, dynamic job assignment based on dynamic knowledge maps. Organizational structure usually is considered to be more stable than organizational processes. However changes in the processes can cause appearance of emergent organizational structures...