The three articles for week 5 all deal with business-to-consumer electronic commerce. B2C e-commerce represents the most visible part of e-commerce, and it has forever changed the way many people shop. Most people enjoy the convenience and time saving resulted from online shopping. One recent study found that the more time-starving a consumer is, the more likely he or she will shop online. Othe...

With businesses seeking to seize the momentum of social media and social networking, technology-enabled social commerce has emerged to combine the power of online social networking with shopping. This study examines an emerging area in E-commerce, i.e., social commerce. Extending the online consumer behavior typology, this study categorizes online consumer behaviors into three types: transactio...

With the proliferation of multi-channel retailing, developing a better understanding of the factors that affect customers’ purchase behaviors within a multi-channel retail context has become an important topic for practitioners and academics. While many studies have investigated the various customer behaviors associated with brick-and-mortar retailing, online retailing, and brick-and-click reta...

Online shopping is said to be easy, fun, and time saving. Yet, the real experience is often different from that predicted. What is the reason for this? What are the obstacles to online applications? We develop scenarios about the relative importance of value and trust in online shopping. Empirical analysis of a survey of 220 consumers shows that both value and trust are vital to consumers’ inte...

Online shopping provides a good example of the business revolution. In China, e-commerce is currently experiencing a period of rapid development; the large number of Internet users provides a good foundation for the expansion of the online shopping market. In this study, perceived usability, perceived security, perceived privacy, perceived after-sales service, perceived marketing mix, and perce...

This study investigates the relationship between five consumer values (i.e., functional, social, hedonic, epistemic, and security) and their impact on the Intention to use Internet as a shopping channel within introductory Qatari online market. A modified version of Sheth et al.’s (1991) perceived value model was tested within an early stage Qatari online market and a questionnaire based survey...

In order to develop the optimal mix of online and offline services for a particular product, marketers must determine which key attributes are perceived by their target market to be delivered better online or offline. A multipart survey was administered to assess how product attribute evaluations drive differences in online/offline shopping preferences between products, between consumers, and b...

These more and more people choose to spend their free time on the internet rather than watching television. But there are still some people who are not willing to shopping online. This kind of online shopping reluctance may be due to there are some limitations associated with shopping online: lack of security, possibility of fraud, not being able to touch the desired product. And this paper tel...

This study attempts to validate the consumer-oriented criteria list, developed by Wang et al. (2010), for selecting online travel shopping sites. Based on a sample of 985 respondents, confirmatory factor analysis was employed to test the factor structure and assess the reliability and validity of the list. The results support the list developed by Wang et al. (2010) and claim the list can be fu...