This study examines consumers’ trust of and purchase choice from vendors listed in organic and sponsored search results. We conducted an experimental study with 132 subjects and controlled for several factors related to consumers’ online experiences (website quality, duration of search, product familiarity, and online shopping frequency). Our study shows that trust is lower for sponsored links ...

Even though there is a plethora of studies investigating the challenges of adopting ebanking services, a search through the literature indicates that prior studies have investigated either user adoption challenges or the bank implementation challenges. This study integrated both perspectives to provide a broader conceptual framework for investigating challenges banks face in marketing e-banking...

The advent of sponsored search advertising raises many interesting questions regarding consumer's behavior, seller's advertising strategy, and the ensuing market dynamics. Online markets are characterized by significant information asymmetries and consumers rely on a number of informational cues or signals to infer the seller's quality. Of the various quality signals, advertising and price have...

We estimate a structural model of sponsored search auctions at “Website X”, one of the largest online marketplaces in China. We use the estimates to address the distributional and revenue impact of “scoring” the auction, which is a way for shopping websites to reward larger merchants (by penalizing smaller merchants). We find evidence of horizontal differentiation in preferences, as merchants o...

In June 2016, President Obama announced a Call to Action that gave impetus to private-public partnerships to address the global refugee crisis, including Coursera for Refugees [1]. As a result, a multi-stakeholder collaboration between Coursera, the U.S. Department of State, and nonprofit organizations around the world have enabled thousands of refugees to access a unique catalogue of MOOCs to ...

Given the growing importance of online search in travel planning, marketers need to better understand the behavioural aspect of travel planning using search engines. The goal of this study is to identify patterns in online travel-related queries across tourist destinations. Utilizing transaction log files from a number of search engines, the analysis indicates both commonalities and differences...

a r t i c l e i n f o Despite the increasing popularity of viral marketing, factors critical to such a new communication medium remain largely unknown. This paper examines one of the critical factors, namely Internet users' motivations to pass along online content. Conceptualizing the act of forwarding online content as a special case of a more general communication behavior, we identify four p...

‘Buzz Marketing’ has been a considered as an alternative strategy of creating preference and demand among prospective customers by the theoreticians and practitioners for times past. Though given caution, this geometrically progressive marketing strategy offers significant opportunities for the firms. The immense popularity of the online social media among the people has given the opportunity t...

Due to the low cost of searching for alternatives online, it is difficult to increase customer repurchase intention in the business-to-customer context. Relationship marketing (RM) is seen as an important way to foster customer trust, and in turn encourage repurchase intentions, which is consistent with the RM tactics-relational mediator-outcome paradigm in the offline context. Several studies ...