The marketing literature reflects that there is no systematic study of the effect of a logo on consumer evaluations of logos. This research addresses two questions: (1) what are the factors that influence the favorability of the corporate logo? (2) What are the main influences of this favorability on the corporate image and corporate reputation? The favorability of a corporate logo is reflected...

Elevated levels of risky behavior in adolescence may signal developmental change in unconscious appraisal of risk. Yet, prior research examining adolescent risk judgment has used tasks that elicit conscious deliberation. The present study, in contrast, attempts to characterize age differences in (less conscious) intuitive impressions of risk. Participants (N = 282; ages 10-30) were presented wi...

The two leading candidates for the 2008 Democratic Party presidential nomination, Barack Obama and Hillary Clinton, had very similar policy positions and yet demonstrated appeal to disparate populations. Much has been written in the press about demographic differences between supporters of these candidates, but little is known about these groups’ psychological profiles. We used standard persona...

today, concepts such as place attachment, sense of place, meaning of place, place identity, has devoted many studies in literature of architecture and urban design particularly in the field of environmental psychology. it is obvious that in all these concepts, various aspects of interaction between human and place and the impact that places have on people has been presented. this paper defines ...

Using an extended Prototype/Willingness Model, we examined the predictors of willingness to donate an organ to a partner/family member and a stranger while living. A questionnaire assessed university students' (N = 284) attitudes, subjective norm, prototype favorability, prototype similarity, moral norm, and willingness to donate organs in each recipient scenario. All variables, except prototyp...

the intention of this paper is to define the concept of the spirit of place, and then to identify methods for its preservation in historical urban contexts. in fact, this study seeks to answer the question whether the spirit of the place and its components can be derived from tissue structure to improve? and whether we can weave his old identity in psychological indicators - human behavior foun...

Abstract The recent outbreak of novel coronavirus (Covid-19) has led to a global panic due its fatal nature which harshly impacted the tourist sector and on place reputation in general. This study aims compare factors that develop preferences terms (i) what drives favorability preferences? (ii) relationship exists between expectations, proximity, favorable reputation? (iii) are main influences ...