Published Online First 21 April 2017 In 2008, Philip Morris International (PMI) launched a new global brand architecture for Marlboro, which involved establishing three Marlboro brand families known as Red (centred on flavour), Gold (based on contemporary style with contrasting diameters and taste profiles) and Fresh (being mentholated and dubbed as ‘refreshing taste sensations’). The new brand...

Five years after the passage of the Family Smoking Prevention and Tobacco Control Act, little progress has been made in the effort to regulate the US tobacco industry and advance the public health goals of tobacco control. Legal challenges by the tobacco industry, and evidence of political interference from the White House have resulted in the US Food and Drug Administration’s (FDA) overcautiou...

This publication introduces a series of eight other publications describing the non-clinical assessment and initial clinical study of a candidate modified risk tobacco product (MRTP) the Tobacco Heating System 2.2 (THS 2.2). This paper presents background information on tobacco harm reduction, to complement the approaches aimed at increasing smoking cessation and reducing smoking initiation to ...

The COVID-19 pandemic and coinciding events of 2020 involving political social instability have put additional strain on the United States (US) population, highlighting widening health disparities experienced by minoritized marginalized patients.1 disproportionate effects vulnerable populations may represent deeper systemic challenges interrelated known unknown variables contributing to inequit...