OBJECTIVE African Americans currently bear the greatest burden of morbidity and mortality due to smoking, and exposure to pro-tobacco media messages predicts smoking. This study compared the concentration (proportion of media messages that are for tobacco) and density (pro-tobacco media messages per person) of pro-tobacco media messages between African American and Caucasian markets. METHODS ...

INTRODUCTION The quantification of social media impacts on societal and political events is a difficult undertaking. The Japanese Society of Oriental Medicine started a signature-collecting campaign to oppose a medical policy of the Government Revitalization Unit to exclude a traditional Japanese medicine, "Kampo," from the public insurance system. The signature count showed a series of aberran...

The rise of social media has transformed the way the public engages with science organisations and scientists. ‘Retweet’, ‘Like’, ‘Share’ and ‘Comment’ are a few ways users engage with messages on Twitter and Facebook, two of the most popular social media platforms. Despite the availability of big data from these digital footprints, research into social media science communication is scant. Thi...

There is a growing need to comprehensively understand how messages and online conversations construct and convey meanings especially when they are likely to be distributed across multiple social media platforms. This paper introduces a framework to address this need, the Social Semiotic Multimodal (SSMM) framework based on multimodal extensions to Systemic Functional Linguistics, a semiotic the...

Survey, correlational, randomized control, and covariance structure modeling investigations indicate that the media are a significant factor in the development and maintenance of eating and shape-related disorders. One specific individual difference variable, internalization of societal pressures regarding prevailing standards of attractiveness, appears to moderate or even mediate the media’s e...

Social media platforms provide active communication channels during mass convergence and emergency events such as disasters caused by natural hazards. As a result, first responders, decision makers, and the public can use this information to gain insight into the situation as it unfolds. In particular, many social media messages communicated during emergencies convey timely, actionable informat...

Flood risk management requires updated and accurate information about the overall situation in vulnerable areas. Social media messages are considered to be as a valuable additional source of information to complement authoritative data (e.g. in situ sensor data). In some cases, these messages might also help to complement unsuitable or incomplete sensor data, and thus a more complete descriptio...

The news media are a primary source of cancer prevention and detection information for the general public, but little is known about the content of cancer prevention and detection messages in mainstream media. This study examines how cancer prevention and screening efficacy messages are presented in cancer news media coverage. Efficacy messages provide information about skills related to preven...