Business enterprises exist in a world that is fiercely competitive, tied with huge global uncertainties. They always encounter increasing pressure on prices and margins. Hence, irrespective of their domain of operations and industry, businesses are naturally concerned about their growth, specifically sustained profitable growth, in today’s world. Marketing is a key business function to market a...

We discuss a case study of an industrial production-marketing coordination problem involving component commonality. For the product line considered, the strategic goal of the company is to move from the current low volume market to a high volume market. The marketing department believes that this can be achieved by substantially lowering the end products’ prices. However, this requires a produc...

Background Achieving the goals set by Roll Back Malaria and the Government of Kenya for use of insecticide treated bednets (ITNs) will require that the private retail market for nets and insecticide treatments grow substantially. This paper applies some basic concepts of market structure and pricing to a set of recently-collected retail price data from Kenya in order to answer the question, “Ho...

Marketing is a social managerial process by which individuals and groups obtain what they need want through creating, offering exchanging products of value with others. This study aims to analyze marketing channels, margins, . factors that influence the margin watermelon in Pesisir Barat Regency, Lampung Province. uses descriptive analysis multiple linear regression models involving 56 farmers ...

This study explored the consumers' and vendors' perceptions about Mondia whitei roots, in Kampala city, Uganda; determined the marketing margins and the market flow of the roots in the city; documented demand and supply opportunities as well as challenges to marketing of the roots by the vendors. Seventy vendors and 70 consumers of the roots were administered with semi-structured questionnaires...

In this manifesto, we explore how queer theory can contribute to expanding what consider legitimate knowledge within marketing research. Previous scholars in and management have highlighted the potential of theory, remarking little it is used discipline. Reviewing scholarship that uses shows mostly applied relation Lesbian, Gay, Bisex, Trans Queer (LGBTQ+) consumers contexts, reproducing same d...

This research aims to analyze margins and efficiencies for each marketing agency. was conducted in Wonua Sangia Village, Landono District, South Konawe Regency. study from June 2021 March 2022. Thes objects the were patchouli farmers village of Subdistrict oil agencies. The sample this done by purposive sampling method Snowball Sampling fishing institutions. Their search analyzed using margin a...

Abstract Corn in Indonesia is grown by farmers with a narrow area of land and different marketing channels. The type channels chosen will have an impact on margins efficiency. Therefore this research was conducted the aim 1) analyzing types corn Sribatara Village 2) efficiency Village. method used survey (sampling purpose) interviewing traders directly. There are two for corn, namely I starts f...

While there has been strong managerial and academic interest in price promotions, much of the focus has been on the impact of such promotions on category sales, brand sales and brand choice. In contrast, little is known about the long-run impact of price promotions on manufacturer and retailer revenues and margins, although both marketing researchers and practitioners consider this a priority a...