In the knowledge-based theory of the firm, the ability to create new knowledge is seen as the most important source of a firm’s sustainable competitive advantage. Knowledge creation is explained through concepts of dynamic routines and dynamic capabilities. In the evolutionary framework dynamic routines correspond to search routines and in the dynamic capability literature dynamic capabilities ...

As Sun Tzu says: “Judge advantages when accepting advices, and then, in accordance with that, arrange your forces supplementing them with extraordinary tactics. Forces should be arranged strategically, based on that what gives the advantage.” This though directly points that strategy and tactics need to be developed in the same direction to gain success. This is the application of the research ...

by the appropriate use of information technology, organizations can achieve sustainable competitive advantages. this technology because of including some characteristics such as being up-to-date, fast and precise and having different geographic localities all the time, has improved organizational efficiency, effectiveness and performance. in this article, we intend to investigate the role and e...

Previous studies rarely examined the relationship between intellectual capital and competitive advantage. Most studies underestimate the shift towards knowledge based economy where, capital and work are no longer the differentiating and generating factors of sustainable competitive advantage. Relatively, little is known in the literature about how intellectual capital affects competitive advant...

innovation and sustainable development have been considered fundamental elements in the competitive positioning of companies. the synergies between both concepts, known as eco-innovation, must be considered when designing company policies. the aim of this paper is to analyse which moderating factors determine how innovative companies perform when implementing a sustainable proactive approach...

In a globalized business landscape characterised by complex and evolving operational environments, " standing out from the crowd " is an important factor in effectively competing on the global stage. Despite greater resource constraints, Small and Medium sized enterprises (SMEs) are recognised for their agility and flexibility comparative to larger firms, and thus may be better positioned to ac...

Recently, significant technological changes, greater customer demand and the rise of new business models have triggered a rapid increase in electronic service (e-service) innovations. Now, innovation in the provision of e-services has become one of the priorities of managers in order to gain a competitive advantage. However, few studies so far have explored the determinant factors needed in the...