literary adaptation is recasting literary books such as novels, short stories, or even poems in a new form such as films, stage plays, or even video games. persian literature abounds with dramatic events. there are many fascinating narratives such as shahnameh of ferdowsi, khmseh of nezami, mathnavi of rumi, and tarikh-e beyhaghi of beyhaghi, which have the dramatic capacity of literary adaptat...

The purpose of the present paper is to propose a decision model for both advertisers and advertising agencies to evaluate and select mobile application development firms. The researchers first refer to re‐ lated literature and apply the Modified Delphi Method to postulate the most suitable selection criteria. Then, Analytic Hierarchy Process (AHP) is utilized to derive the relative weight and r...

Marketing is under increased pressure to demonstrate its economic value to the firm. The challenge is exacerbated by the fact that marketing uses attitudinal (e.g. brand awareness), behavioral (e.g. brand loyalty) and financial (e.g. sales revenue) performance metrics, which, unfortunately, do not correlate highly with each other. Thus marketing initiatives could be viewed as successful by one ...

a r t i c l e i n f o This research investigates the determinants of the performance of small and medium sized manufacturers on business-to-business electronic marketplaces (B2B EMs). Based on the resource-based view, the framework proposed suggests that a manufacturing firm's performance on a B2B EM is determined by EM enabling capabilities, namely the online marketing capability, flexible man...

This study departs from the problem of empirical contradictions in findings relationship between entrepreneurial capability and business performance. aims to examine analyze effect Entrepreneurial on New Product Development which has an impact Marketing The population this research is batik UMKM listed Map Report Batik Industry Trade Office Central Java Province 2013 criteria accordance with La...

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performanc...

Relationship marketing suggests a need to better understand and more actively involve consumers in the marketing process. This is especially the case with the Internet channel, because of its unique capability for two-v\/ay communication compared with traditional mass media. Existing research, however, has paid limited attention to consumers' general tendency to engage in online interaction. Th...

We study how markets for technology affect entry and survival in the information security industry. Markets for technology facilitate the entry of firms that lack proprietary technology. However, they also increase the relative advantage of downstream capabilities. Since we do not observe the entire population of potential entrants, we test these ideas by studying survival. The results show tha...