Vol. XLVI (December 2009), 764–776 764 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *GerganaY. Nenkov is Assistant Professor of Marketing, Carroll School of Management, Boston College (e-mail: [email protected]). J. Jeffrey Inman is Albert Wesley Frey Professor of Marketing (e-mail: jinman@ katz.pitt.edu), and John Hulland is Professor of Marketing ...

Although considerable attention has been paid to the subject of scholarship in other disciplines, relatively little attention has been devoted to this vital topic in marketing. Moreover, while there has been attention paid to the influence of marketing research on pedagogy, the impact of input from learning environments into research has virtually been ignored. There are increasing pressures on...

Market segmentation is one of the most fundamental strategic marketing concepts. The better the segment which is chosen for targeting by a particular organisation, the more successful the organisation is assumed to be in the marketplace. Also higher education institutions have to improve their marketing tools for attracting foreign students, particularly when demanding tuition fees. This contri...

The purpose of this academic paper is to examine the roles trust, brand awareness, and digitalization in marketing higher education institutions. In today's digital age, universities colleges are increasingly relying on strategies attract potential students. highlights importance building trust creating awareness among students sector, how plays a critical role achieving these objectives. liter...

the aim of this paper is to review the presented researches in marketing management in recent years. there is a vital need for a research to show trends and gaps of academic researches among iranian universities. to answer this need, a comprehensive framework that covers marketing management is developed and is validated by experts. secondly, 340 accepted papers which are passed 2 peer reviewpr...