The graying of America is one of the most significant demographic changes to the present and future of the United States (Moisey & Bichis, 1999). As more baby boomers enter their 50s and 60s, the mature travel market becomes a fast-growing market segment and starts to attract attention from many tourism researchers and professionals. The significant increases in size and wealth of the older pop...

Existing electricity market segmentation analysis techniques only make use of limited consumption statistics (usually averages and variances). In this paper we use power demand distributions (PDDs) obtained from fine-grain smart meter data to perform market segmentation based on distributional clustering. We apply this approach to mining 8 months of readings from about 1000 US Google employees.

Market segmentation is critical for a good marketing and customer relationship management program. Traditionally, a marketer segments a market using general variables such as customer demographics and lifestyle. However, several problems have been identified and make the segmentation result unreliable. This paper develops a novel market segmentation methodology based on product specific variabl...

Diverse demands and dynamic environment of e-market makes market segmentation imperative for decision makers to devise strategies to woo varied groups. Market Segmentation is a process to segment the large and dynamic markets into separate sub markets where customers in the same group are similar with respect to a given set of characteristics. The most prevalent technique that is used for marke...

Market segmentation has become a standard concept in tourism marketing. A priori and a posteriori (datadriven) segmentation approaches enjoy high popularity among both practitioners and researchers. In order to optimize the market segmentation strategy it is not only necessary to identify relevant market segments, describe them, evaluate the match between corporate or destination strengths and ...

Tourists are different. Tourists prefer different destinations, engage in different vacation activities and perceive different aspects of their vacation as important. Differences (heterogeneity) among tourists enable the tourism industry to identify interesting groups within the market who have similar and very distinct needs, target them, and gain competitive advantage through offering superio...

The way that companies choose to define market segments influences which products they develop, drives the features incorporated in those products, and shapes how they take them to market. Segmentation schemes define who is framed as competitors; and how large specific market opportunities are believed to be. Most marketers segment their markets along lines defined by the characteristics of the...

The paper examines the impact of marketing segmentation practices on the performance of selected Nigerian commercial banks in the post consolidation era 2005 to date. Data employed were mainly secondary while the research design was exploratory in nature relating such basic variables as market segmentation practices of market share; pricing and geographical branch location to performance. Stati...