The medical practice today is relentlessly challenged by medical progress, by rising costs, and by the mounting pressures of the managed care environment. It should be the approach of every medical practice manager and practitioner to seek out and measure up to the best standards so as to optimize patient care and business outcomes. This requires the resolute pursuit of good models, brought abo...

MANAGED CARE IN MICHIGAN (lathy Smillie, president, Marketing Resources Unlimited, a healthcare marketing firm based in Ann Arbor, MI, received her managed care communications training when she served as director of sales and marketing for MCARE, the managed care organization owned by the University of Michigan (U-M), Ann Arbor. Of her work in managed care, Smillie points out that it "was one o...