As more and more companies begin to see the world as their market, brand builders look with envy upon those businesses that appear to have created global brands--brands whose positioning, advertising strategy, personality, look, and feel are in most respects the same from one country to another. Attracted by such high-profile examples of success, these companies want to globalize their own bran...

The major components of the sex pheromone of Dioryctria abietivorella (Groté) (Lepidoptera: Pyralidae) were recently identified as (9 Z ,11 E )-tetradecadien-1-yl acetate (9 Z ,11 E -14:Ac) and a polyunsaturated, long-chain hydrocarbon (3 Z ,6 Z ,9 Z ,12 Z ,15 Z )-pentacosapentaene (C25 pentaene). The optimal ratio of these components and the role of potential minor components were not fully de...

1 To improve the monitoring of the invasive European woodwasp, both sexes of Sirex noctiliowere studied in a walk-in wind tunnel. We evaluated three trap types: unbaited traps, traps baited with a three-component pheromone lure and traps baited with a commercial Sirex kairomone lure and ultraviolet light. 2 When no lure was present, the black intercept trap caught more females than the clear ja...

This project investigated the underlying mechanisms that boost false remember responses when participants receive study words that are both semantically and phonologically similar to a critical lure. Participants completed a memory task in which they were presented with a list of words all associated with a critical lure. Included within the list of semantic associates was a target that was eit...

A cunning predator, the coyote been one of the greatest challenges faced bv California sheeD Droducers. esDeciallv continues to evade control efforts since all predaci’des were barhed b i Presidential Executive Order and all registrations of predacides were canceled by the U.S. Environmental Protection Agency (EPA) in 1972. Since 1973, research on livestock predation has been conducted by Unive...