In this article, the authors first propose a simple model summarizing the key drivers of customer loyalty. Then, on the basis of this model and drawing on key insights from the preceding articles in this issue, they outline a set of issues for further research related to the quality-valueloyalty chain. Next, the authors develop a conceptual framework that integrates the quality-value-loyalty ch...

Social media has emerged as a flexible and interactive communication medium in the present digital era. Contemporary businesses use social to achieve different objectives. However, using for corporate responsibility (CSR) with stakeholders like, consumers is not well-explored existing literature. Furthermore, prior studies have also failed consider blend of CSR consumer-related outcomes, exampl...

The purpose of this study is to propose a model understand the impact brand information (awareness and image) on marketing variables (satisfaction, loyalty, WOM purchase intention) for individuals who like or follow brands in social media. In study, 522 questionnaires were collected, multi-group structural equation modelling was used. According findings, awareness had significant direct effect ...

This study intends to provide theory-driven empirical findings of the factors affecting users’ loyalty a collaborative commerce platform provider and further suggests that lead future extended use services. DeLone McLean model serves as basic framework for this study. Our variation tested impact perceived value, relationship quality, service quality on loyalty, which would influence collaborati...

Customer reviews in social media contain valuable electronic word-of-mouth (eWOM) information of products, which facilitates firms’ business strategy and individual consumers’ comparison shopping. This study examined the effects of eWOM motivations on customers’ behavioral intentions in the Mobile operators setting. eWOM advertising is very important because nowadays many customer buying decisi...

Department of Management & Marketing King Fahd University of Petroleum & Minerals Dhahran 31261, Saudi Arabia Abstract. Existing streams of literature are integrated to propose a conceptual framework that highlights the antecedents of relationship marketing on customer loyalty and its outcomes. The framework aims to provide insights into the underpinnings of relationship marketing. The proposed...

The purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. As competition becomes more intense among companies and phenomena such as global marketing grow in...