Kansei engineering or ‘affective engineering’ is the key of product development methodology by translating customer’s psychological feeling and demands on this product into product’s design parameters. This process allows you to design with the customer’s responses such as feelings and emotions in order to guarantee that your product or service will evoke desirable customer’s emotional response...

This paper proposes a Kansei modeling technique by using the Rough-sets Theory based on a set of evaluation data for Kutani-ware coffee cups. Kutani-ware is a famous traditional craft that is a very important traditional industry in Japan. However, it has been shrinking recently because of the changes in lifestyle or the appearance of more functional modern products. To reactivate this industry...

It is difficult to define the space that all people can feel comfortable. The reason is partly because comfortness relates to many attributes that specify an environment. People have different preferences, and sometimes even the same person changes his/her preference according the state of health, body conditions, working state and so on. Various parameters and attributes of the space should be...

Color is an inseparable element of our lives and is a part of everything we perceive. Colour has a strong impact on our decision making process. Therefore there is a direct connection between the colour and psychological functions. Kansei is a Japanese concept, which abstracts the subjective internal process in the brain, which is activated by external stimuli. Furthermore, Kansei is a function...

Consumers' opinions toward product design alternatives are often subjective and perceptual, which reflect their perception about a product and can be described using Kansei adjectives. Therefore, Kansei evaluation is often employed to determine consumers' preference. However, how to identify and improve the reliability of consumers' Kansei evaluation opinions toward design alternatives has an i...

Kansei Engineering was adopted as a method to analyze the critical factors and elements design in developing a new product of software based on consumer’s emotions. However, most analysis in Kansei Engineering are using statistical analysis such as principal component analysis, factor analaysis etc in order to evaluate the average data gathered from all respondents and explore product based on ...