Abstract The article discusses a functional approach to audio describing foreign films. First, model of description (AD) is outlined, aimed at identifying priorities in audio-visual content with view determining AD macro- and micro-strategies. Second, the skopos theory discussed its principles adapted for purposes, by proposing four rules that stand hierarchical order: Skopos rule (i.e. fact sh...

The contributions to this volume of Digital Age in Semiotics and Communication deal with various translation phenomena such as intermediality, film adaptation, colorization, remediation technospheric cinefication, audiovisual digital mass culture, transformation, cyberspace, image. first group articles shows that those are characteristics a rich interesemiotic space. As Torop (2020: 269) states...

The aim of the article is to carry out a retrospective analysis comics as an object study in scientific works Ukrainian and foreign scholars field painting comics, well systematise main periods studying this topic world space. research methodology based on application both general special methods knowledge, particular retrospective, theoretical-research system-structural methods. This methodolo...

El objetivo de este trabajo es proponer un Modelo holístico multimodal para una lectura crítica del racismo en la prensa escrita. Para ello, desde el Análisis Crítico Discurso Multimodal (ACDM), usaremos como estrategia teórico-metodológica integradora las aportaciones Teresa Velázquez (2011) y su modelo semiótico-discursivo; sociocognitivo van Dijk (1990, 1997, 2003a, 2003b); semiótica visual ...

The study seeks to provide insight the multi-faceted translation process of One Flew over Cuckoo’s Nest during its national and international circulation in intersemiotic interlingual translation. Written first as a novel by Ken Kesey 1962, book was adapted stage Dale Wasserman 1963 into movie 1975 Miloš Forman. Starring Jack Nicholson main character, won numerous awards symbolic capital surpas...

The history of addressing ballet art to literature has lasted for more than one century. However this cooperation increasingly causes discrepant appraisements from both specialists and viewership. They even offer opinions about unnatural character alliance as completely heterogeneous phenomena. Literature sources in their softer variant refer be only a distant primary push self consistent auton...

The field of translation is undergoing various profound changes. On the one hand it being thoroughly reshaped by advent and constant improvement new technologies. other hand, forms are starting to see light day in wake social legal developments that require products content created, accessible for everybody. One these translation, audio description (AD), a service aimed at making audiovisual pe...