Background Researchers in environmental psychology have consistently shown the restorative potential of natural – over urban settings using video/photographic experiments in laboratory settings applying subjectively rated scales. But few studies have employed objective indicators of emotional response. This study investigates the use of electroencephalography (EEG) as a method to understand how...

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This study aims determine the factors that influence buying from a flash sale in marketplace. Stimulus-Organism-Response, Pleasure-Arousal-Dominance and Competitive Arousal Model are used this study. The was conducted with 1,093 respondents, partial least square structural equation modeling method analysis. I...

n Eleven post-operative male-to-female transsexuals were exposed to sexual stimuli on video while physiological (vaginal photoplethysmographic) and subjective measures of sexual arousal were being recorded. The comparison of their responses to male versus female stimuli, combined with their orientations (attracted to men versus women), illustrated a target specific pattern of sexual arousal acr...

The question of whether background music is able to enhance cognitive task performance is of interest to scholars, educators, and stakeholders in business alike. Studies have shown that background music can have beneficial, detrimental or no effects on cognitive task performance. Extraversion-and its postulated underlying cause, cortical arousal-is regarded as an important factor influencing th...

Advances in electroencephalogram (EEG) processing have produced new interest in measuring anesthesia using the EEG. There are a number of EEG-based anesthesia 'depth' monitors now available and their use in pediatric anesthesia is increasing. Although these monitors have been extensively studied in adults, there are relatively few studies examining their validity or use in children. To some ext...

Cardiac arrest (CA) affects >550,000 people annually in the United States whereas 80-90% of survivors suffer from a comatose state. Arousal from coma is critical for recovery, but mechanisms of arousal are undefined. Orexin-A, a hypothalamic excitatory neuropeptide, has been linked to arousal deficits in various brain injuries. We investigated the orexinergic system's role in recovery from CA-r...