Covid-19 Pandemic affects all sectors around the world, including economic sector especially in culinary bussines field. The impact of covid-19 is felt directly by bingsoo cafe, such as income has dropped and there no customer that comes due to government's policy which forces people stay at home. purpose this research describe defensive strategy cafe through approach integrated marketing commu...

This study aims: to describe the implementation of Integrated Marketing Communications that can increase number customers at Bank Syariah Indonesia (BSI) Kcp Andi Djemma Palopo City. The type research used by researchers is qualitative with descriptive types. location was carried out KCP Djemma, subjects in this were With instruments used, namely form interview guidelines and observation guidel...

Sejak awal kelahiran sampai tiga dekade setelahnya, perkembangan pemikiran IMC (Integrated MarketingCommunications) di kalangan akademisi menunjukkan kemajuan, termasuk untuk Indonesia.Perkembangan jurnal ilmiah Indonesia secara online baru mulai tahun 2012, sehingga perlu meninjauberapa banyak penelitian tentang IMC. memiliki dua pendekatan, generasi pertama dikenalkanoleh 4As, dan kedua mengg...

The Covid-19 pandemic has caused a catastrophe in the healthcare sector and customer shifting trend how patients choosing service as their medication platform. Furthermore, social media internet users are both rapidly rising individuals nowadays also prone to being more aware of health concerns. Healthcare services that incapable compete within industry, survive business adapt changing consumer...

Dalam era digital yang terus berkembang, perusahaan media menghadapi tantangan semakin kompleks dalam mempertahankan dan meningkatkan kehadiran mereka di tengah persaingan ketat. Di laju perubahan teknologi pergeseran perilaku konsumen, perlu menemukan cara efektif untuk mengkomunikasikan pesan-pesan kepada audiens heterogen mendapatkan perhatian mereka. Jurnal ilmiah ini bertujuan mengevaluasi...