E-commerce consumers are facing increasingly complex purchasing decisions. Due to their cognitive capacity, however, consumers may not always achieve their goal of optimal product choice. Existing research has focused on providing aids to consumers to help them make rational and conscious information choices for complex purchasing decisions. Recently, a dual-process Unconscious Thought Theory (...

Social support is the physical and emotional comfort given to someone in times of need or crises and it is especially important for maintaining good physical and mental health. Despite the contribution of intelligent technological devices, which have led to the availability of various types of social support systems, the latter are still not widely known to many. These support systems are curre...

The absence of the filtering process for information flow on the Internet caused consumers‟ negative bias of online information, and it makes several consumers hesitate to adopt online information. Although it is important to resolve consumers‟ concerns for online information, there are not enough studies about how to handle this kind of issue. For this purpose, this study suggests that it is n...

Delivery of customized, targeted advertisement messages, and delivery of customized information products and software products to consumers requires effective gathering and analysis of preference information. In this paper, we propose a model for dynamically profiling consumers' preferences that is based on the theory of questionnaires. The customization procedure is demonstrated for an example...