—Blogging is a popular way of expressing opinions and discussing topics. Bloggers demonstrate different levels of commitment and most interesting are influential bloggers. Around such bloggers, the groups are forming, which concentrate users sharing similar interests. Finding such bloggers is an important task and has many applications e.g. marketing, business, politics. Influential ones affect...

This study compares six metrics commonly used to identify influential players in two of Canada’s largest political Twitter communities based on the users, and ranking order of users, identified by each metric. All tweets containing the hashtag #CPC, representing the Conservative Party of Canada (government), and #NDP, representing the New Democratic Party of Canada (official opposition), were c...

Social networking has revolutionized the use of conventional web and has converted World Wide Web into the social web as users can generate their own content. This change has been possible due to social web platforms like forums, wikis, and blogs. Blogs are more commonly being used as a form of virtual communication to express an opinion about an event, product or experience and can reach a lar...

In recent years, Social Network Analysis (SNA) is still growing rapidly. The mapping and measurement of the interaction in SNA can be used in many areas, for example to find the most influential users to improve the marketing strategy in Small and Medium Enterprise (SME). In order to find the most influential users in a network, we can apply the centrality measurement such as degree centrality,...

Online social networking is deeply interleaved in todays lifestyle. People come together and build communities to share thoughts, offer suggestions, exchange in­ formation, ideas, and opinions. Moreover, social networks often serve as platforms for information dissemination and product placement or promotion through viral marketing. The success rate in this type of marketing could be increased ...

While algorithms play an influential role in users’ online everyday life, they are usually housed in black-boxes. Users’ lack of awareness of algorithms’ operation (and even existence) and the potential biases these algorithms might introduce to users’ experience call for adding transparency into algorithmic interfaces. We describe a design style which advocates for seamfulness and uncertainty ...

Incentivized social advertising, an emerging marketing model, provides monetization opportunities not only to the owners of the social networking platforms but also to their influential users by offering a “cut” on the advertising revenue. We consider a social network (the host) that sells ad-engagements to advertisers by inserting their ads, in the form of promoted posts, into the feeds of car...