This article presents a theoretical foundation for marketing based on the ideas of the Austrian school of economists. After a discussion of the methodological foundations of Austrian economics, which reject the statistical and experimental methods of the physical sciences as the means to verify theory in the social sciences, the article presents the Austrians' principle of methodological indivi...

after the collapse of the left extreme ideological camp (communism) in leadership with soviet :union: in 90’s; that must be consider along the collapse of the right extreme ideological camp (fascism) in the mid of twentieth century; the middle right ideological camp (liberalism) in leadership of industrial world countries, to celebrate this victory along with globalization age. in the meantime,...

of Chapter 3 [Idealist mistakes & Materialist corrections] Idealist misconceptions On Hierachy On Religion Consciousness throughout history An idealist conception of Humans On Language & Idealism Individuality according to Materialism Individualism created Individualism in a class perspective Relation of individual to class interests The role of will in the desires of an individual Individualit...

Today a convergence between the fields of anthropology and economics has re-emerged after decades during which the dictates of methodological individualism, as strikingly elucidated by Kenneth Arrow, had seriously limited and hampered effective scholarship in studies of economic and social development in developing countries. A new generation of development economists represented by Spolaori an...

One line of objection to Externalism or Anti-Individualism is that, if it were true, causal explanations citing the content of mental states or events would be redundant. Another is that individuation by intentional properties would fail to be individuation by causal powers. My aim in the present paper is to answer these charges. But first a few terminological matters to get the charges into fo...

Organizational citizenship behaviors (OCB) are workplace activities that exceed an employee's formal job requirements and contribute to the effective functioning of the organization. We explored the roles of the dispositional traits of individualism and collectivism in the prediction of OCB. The relationship was examined in the context of other constructs known to influence OCB, specifically, m...