Business enterprises exist in a world that is fiercely competitive, tied with huge global uncertainties. They always encounter increasing pressure on prices and margins. Hence, irrespective of their domain of operations and industry, businesses are naturally concerned about their growth, specifically sustained profitable growth, in today’s world. Marketing is a key business function to market a...

today, change is a definite phenomenon and organizations should make themselves aligned with requirements for survival and success in the competitive market and retain customers. one of the main components of any organization that is undergoing these changes is the business processes of that organization. in other words, in a dynamic business environment, business processes are changed at runti...

In the globalization era each and every organization which wants to compete the world’s changing scenario has to adopt changes with time. In case of globalization, privatization and liberalization old traditional strategies of manufacturing and management have already changed. There are no cross border bearers and giants which can operate their operations from more than one country availing...

This paper has presented research in progress concerning the contribution of target costing approach to achievement competitive price in the Iraqi firm. The title of the paper is one of the subjects that get large concerns in the finance and business world in the present time. That is because many competitive firms have appeared in the regional and global markets and the rapid changes that cove...

Purpose: The aim and objective of this report is to identify the benefits of interactive communication channels and to advice the FMCG business on how these new methods are better than the conventional methods. Design/ Methodology/Approach:  In this research article facts about advertisement and its effectiveness were collected from different surveys conducted by various agencies. Mainly second...

Nowadays, outsourcing is viewed as a trade strategy and organizations tend to adopt new strategies to achieve competitive advantages in the current world of business. focusing on main copmpetencies, and transferring most of activities to outside resources of organization( outsourcing) is one such strategy is. In this paper, we aim to decide on decision maker agent of transportation system, by a...

today, the global business environment compels enterprises to consider rest of the world in their competitive strategy analysis where firms ignore external factors such as economic trends, competitive positions or technology advancement in other countries. while going truly global with supply chain management, a company develops product in the united states, produce in india and trade in europe...