This study examines the ideological content of six internationally-used ELT textbooks, three British and three American. Applying the theory and procedures of critical discourse analysis (CDA), three aspects of the conversations in the textbooks, i.e. content, relations, and positions were examined. Results suggest that in terms of content, British textbooks tend to entertain the students while...

Theorisation and debate have been going on around the concept of civil society literally for centuries and ‘civil society theory’ could be understood as an umbrella term for the body of theorisation which has emerged. However, the term is used here in a more restricted sense to refer to the contemporary production of an ideological discourse through which academic theory is recycled as the poli...

Using the example of the Scottish Tourist Board ((STB) now VisitScotland), this paper outlines three spaces of mediation involved in the discursive transformation of material landscapes into brochure images. STB marketing personnel occupy the first space of mediation. Market research provides specialist knowledge of consumer expectations and key icons of Scotland that form the dominant ideologi...

Deception is an inseparable facet of political discourse in attaining strategic gains though compromising public opinion. However, the employment discursive deception strategies by policy-making institutions think tanks has not received due attention literature. The current study aims at exploring how ideologizing are utilized conservative American tank Washington Institute to reproduce socio-p...

This article argues for a cultural perspective to be brought to bear on studies of climate change risk perception. Developing the "circuit of culture" model, the article maintains that the producers and consumers of media texts are jointly engaged in dynamic, meaning-making activities that are context-specific and that change over time. A critical discourse analysis of climate change based on a...

Text mining aims at constructing classification models and finding interesting patterns in large text collections. This paper investigates the utility of applying these techniques to media analysis, more specifically to support discourse analysis of news reports about the 2007 Kenyan elections and postelection crisis in local (Kenyan) and Western (British and US) newspapers. It illustrates how ...

h—This study looks at Spike Lee’s Malcolm X as an important text in understanding Afrocentric perspectives that challenge the ideological stereotypes of mainstream Hollywood film. Malcolm X intervenes between Lee, the filmmaker, and the powerful media industry and is emblematic of the larger discussion of hegemonic and counter-hegemonic views in media culture. This film is not only an interesti...