O rganizations in the new economy are facing turbulent environments and strong competition. The resource-based view (RBV) of the firm explains the importance of developing valuable and scarce resources and capabilities (Collis & Montgomery, 1995; Hamel, 1994; Prahalad & Hamel, 1990), which are said to be the source of sustainable competitive advantage (Barney, 1991; Barney & Wright, 1998; Wrigh...