As the perceived importance of environmental sustainability has grown, there has been increasing discussion on both reducing the environmental impact of IT and on increasing the role IS plays as a potential source of environmental solutions. An understanding of the factors that influence organizations towards green IT and IS may assist in both predicting future behavior and creating mechanisms ...

Marketing departments face with a deluge of data that leads to trouble to organizations to comprehend and use. Organizations must either change static approaches or upgrade capabilities with adaptive ones to survive in the market place as leader and live more than competitors. In this study, adaptive marketing capabilities have been examined, and developed a conceptual frame work to shed light ...

In order to survive in today's competitive world, organizations are looking to increase their efficiency and effectiveness. Therefore, they should focus on inputs that are more important than the rest of the inputs in their success. This paper aimed at ranking 7Ms (Management, Man power, Marketing, Material, Machinery, Methods and Money) and their sub-criteria of production in Iran. By improvin...

To better understand how businesses’ motivation and support for green projects varies by their organizational objectives and characteristics, this study investigates a case of urban forestry carbon credits in a broader context of climate change mitigation efforts. Companies and organizations currently participating in the Chicago Climate Exchange (CCX) were surveyed regarding their perception o...

organizations in order to capture sustainability and competitive advantage need to pay attention to environmental issues throuoghout their supply chain. by decreasing costs, improving image and being protected against environmental laws it can lead to organizational competitive advantage. current research has been done investigating the relationship between green supply chain and capturing cope...

The value of sustainable consumption behaviors has dramatically increased and become an important focus area in the market society. This study examines internal external drivers influencing consumers’ purchasing behavior toward green products. Motivation–Opportunity–Ability (MOA) framework is used expanded with consumer awareness sustainability as conceptual basis this study. data were basicall...

In order to survive in today's competitive world, organizations are looking to increase their efficiency and effectiveness. Therefore, they should focus on inputs that are more important than the rest of the inputs in their success. This paper aimed at ranking 7Ms (Management, Man power, Marketing, Material, Machinery, Methods and Money) and their sub-criteria of production in Iran. By improvin...