recent developments in cognitive linguistics have highlighted the importance and the ubiquity of metaphors in language. their effect has been instrumental in making significant headway into the pedagogical practice and design of teaching materials. the current study was carried out to explore the efficacy of focus-on-form (fonf) and focus-on-forms (fonfs) instructions on learning metaphorical l...

This article explores the forms of moral repair that the wrongdoer has to perform in an attempt to make amends for her past wrongdoing, with a focus on the issues of interpersonal moral repair; that is, what a wrongdoer can do to merit her victim‘s forgiveness and achieve reconciliation with her community. The article argues against the very general demands of atonement that amount to an obliga...

Although dehumanization research first emerged following the overt and conscious denials of humanity present during war and genocide, modern dehumanization research largely examines more subtle and implicit forms of dehumanization in more everyday settings. We argue for the need to reorient the research agenda toward understanding when and why individuals blatantly dehumanize others. We review ...

Market prices are well known to efficiently collect and aggregate diverse information regarding the value of commodities and assets. The role of markets has been particularly suitable to pricing financial securities. This article provides an alternative application of the pricing mechanism to marketing research using pseudo-securities markets to measure preferences over new product concepts. Su...

Modern smartphones are loaded with sensible data. At the same time, there are situations, in which a user must share or wants to share the device with others. Since common authentication methods still follow a single-sign-on approach, new privacy issues arise. We argue that sharing cannot always be avoided and thus should be supported by refined authentication systems. Our assumption is based o...

Market prices are well known to efficiently collect and aggregate diverse information regarding the economic value of goods and services, particularly for financial securities. We propose a novel application of the price discovery mechanism in the context of marketing research: to use pseudo-securities markets to measure consumer preferences over new product concepts. A securities-trading appro...

Due to the special (procedural) nature of the language (verbal communication) ‘knowledge’, the dominant trends in applied linguistics research in the last few decades have been advocating ‘acquisition’ rather than ‘learning’ activities where the main focus in SL & FL education should be on ‘meaning’ while some ‘focus-on-form’ being justified. But the ‘form’ to be ‘focused-on’ is mostly misconce...