Shortly after Groupon started its business in 2008, daily-deal sites became new shopping places for online shoppers. Daily deals are offered in a coupon format with huge price discounts and have social shopping features that involve collective actions. In this paper we use individual-level panel data from one of the major daily-deal sites in Korea to analyze how online shoppers change their pur...

This study used a consumer survey to identify resources and services that are important farmers’ market (FM) shoppers. The questionnaire was distributed onsite in six FMs Tennessee, total of 506 FM shoppers responded. most terms shopper’s decision visit identified as supporting local food, quality, friendly, diverse vendors, food origin. Multivariate analysis variance (MANOVA) reveals convenien...

The emergence of infomediaries — which allow online consumers to search for, and provide comparisons among, many online retailers — is a prominent trend in ecommerce. However, little research has been done on consumer reactions to this new ecommerce tool. To explain why and how online shoppers adopt a new infomediary website, this study proposes a conceptual model with insights obtained from li...

As a result of the 2008 global economic recession, consumers have less income and have turned to less expensive brands and retail stores. This study examines the relationships of consumer demographics, shopping behavior, and the marketing activities (mix) that influence customer-based brand equity. A sample of 435 hypermarket shoppers is classified by low, middle, and high income segments. Usin...

The study aims to access the philanthropic influence of malls in creating trust among shoppers revisit them during Covid-19 Unlock Period. Smart PLS-SEM was used evaluate responses 607 customers who voluntarily participated survey carried out Delhi – NCR, India. encompasses hypotheses that social responsibility mall generates reputation, which turn strengthen perceived trust, and ultimately int...

The 9-ending prices, which comprise between 40% and 95% of retail are popular because shoppers perceive them as being low. We study whether this belief is justified using scanner price-data with more than 98-million observations from a large US grocery chain. find that prices higher non-9-ending by much 18%. Two factors explain why believe, mistakenly, First, we among sale indeed lower giving a...

Nowadays Information and Communication Technology effects on all aspects of human activities, such as teleworking, electronic commerce, electronic banking, electronic learning, etc. the most of these services can prevent unnecessary travels in cities especially in rush hour. The aim of this study is to explore the frequency of electronic shopping and in-store shopping in Tehran, according to ge...