The relationship between individual firms’ export behaviour and firm performance has been studied extensively in the economic literature. However, most studies from the field of economics only distinguish between exporting and non-exporting companies, using the firms’ export status as a binary treatment variable and comparing the performance of exporting and non-exporting firms. This paper intr...

expanding commerce, globalization of products and services, and companies being internationalized unceasingly has added the importance of international business relationships. considering the complex marketing under the continuous variations, accessing wing-footed trade information is a key success in international marketplace; and market orientation as an integrated view by determining the org...